Make, See, Get, Do, Expect
AMRA is the first of its kind — a global digital music collection society, built on technology and trust. AMRA is designed to maximize value for songwriters and publishers in today's digital age, while providing the highest level of transparency and efficiency.
The AMRA Difference
Creators Come First
AMRA is founded on the fundamental principle that music creators' rights come first, above all else. What's in their best interest drives every piece of our business. With flexible contracts, no complex distribution rules or opaque policies that discriminate or reward certain members, we're 100% aligned with our clients. We are here to ensure rights owners get paid more, faster.
AMRA is transparent in every aspect of its business and operations. Clients have full access to all their data, with full transparency on all rates and fees. We believe that all data ultimately belongs to our clients and hold nothing back. That's real transparency.
AMRA licenses Kobalt's KTech technology — the most advanced rights management platform in the world — to directly and efficiently collect, process and account for the billions of micro-transactions in today's complex digital landscape. AMRA operates independently from Kobalt's publishing operations.
AMRA's mission is to maximize value with total transparency for rights owners.
Through cutting edge technology and a direct global digital collections model, AMRA is able to optimize digital revenue collections across all platforms, with full transparency to its clients.
Global Direct Digital Licensing & Administration
Despite the fact that the major digital music platforms today are all global companies (i.e. Spotify, YouTube, iTunes, etc.), the music industry traditionally collects its revenue at the local and regional levels. This ‘local’ approach creates glaring inefficiencies for all sides: the digital platforms are challenged to clear licenses locally, while the rights holders face an increasingly complex and fragmented collections process, causing needless delays and often inaccurate reporting.
AMRA, on the other hand, takes a global, direct approach to digital licensing, collection and administration, all driven by the most advanced rights management platform, KTech. This streamlined model allows AMRA to increase efficiencies, combating the large margin of uncertainty, delay and error that exists in the current fractured system. Global and direct, AMRA is able to provide its publisher clients with the most transparent and accurate reporting in the industry.
Writer Performance Royalty Collection
We fundamentally believe that technology is the only way to systematically improve the process of collecting writer performance revenue from local societies around the world.
Traditionally, not only has the writer performance share been an inefficiently collected income stream for rights owners, but also opaque, with little to no transparency or detailed reporting.
AMRA takes a different approach to this valuable income stream by leveraging data and tracking technologies that help minimize errors, increase efficiencies, and produce fully transparent reporting to our clients.
AMRA is fully compliant with and adheres to all CISAC rules and binding resolutions for societies.
AMRA is committed to transparency in every aspect of the organization, from governance and infrastructure, to its business rules and the detailed information we provide to our clients.
For publishers and songwriters, this means complete clarity on deal terms, and comprehensive information on all royalties collected. AMRA takes no additional fees or surcharges and distributes all unattributed income. Simply put, 100% of all money received, less our commission and any appropriate taxes, is distributed through to our clients.
For our partners, such as Digital Service Providers, AMRA is fully transparent on all the repertoire we administer, and provides rigorous and clean metadata, and highly efficient tech integration. Kobalt’s KTech technology is designed to work with digital music platforms on a global scale, to accurately process the enormous volume of data.
AMRA prizes openness and accountability in decision-making in all aspects of our business. We are fully compliant with rules and resolutions related to global society governance and operations, including CISAC’s binding Professional Rules and applicable EU Directives.
Clear Contract Terms
No Hidden Fees
AMRA believes that openness and transparency are fundamental to a growing, thriving music industry. Real and perceived conflicts of interest between stakeholders in the music industry have existed for too long and are often poorly managed. AMRA was built from the ground up to embrace the highest standards.
AMRA engaged PricewaterhouseCoopers (PWC) to undertake a deep analysis on our approach and separation between the Kobalt and AMRA businesses, including but not limited to the confidential tools and information which AMRA as a society has access to but which Kobalt as a publisher must not. As a result, PWC presented AMRA with a list of key business recommendations for a suitable set up.
The executive team is working diligently to implement these recommendations, and are confident that the appropriate processes and controls are either already in place or will be by the necessary time. All confidential information received and tools used by AMRA will be ring fenced.
Read the Launch Statement
See the PWC Analysis
Chairman of the Board
Head of Administration
Head of Legal
& Global Digital Licensing
Chairman of the Board
Prior to AMRA, Kenth was Chairman of CISAC Board of Directors. He was the CEO of STIM for 11 years, and previously Chief Legal Officer and Deputy CEO. Kenth started his career as a lawyer at Stockholm University and the Stockholm School of Economics as a teaching assistant and lecturer. He has worked for writers and publishers over 25 years including a position as MD for the Swedish Book Publishing Association.
Tomas brings over 25 years of combined music industry, finance, and professional services roles within the computer, telecom, and entertainment industry. Tomas previously held positions at STIM as CFO, MD of ICE (International Copyright Enterprise, a joint venture between STIM and PRS). Tomas returned to STIM as Executive Director of Media and International Markets in 2009, and in 2010 Tomas was appointed Deputy CEO of STIM. Prior to AMRA, Tomas was President, Society Relations at Kobalt Music Group in New York. Other prior roles include MD at Universal Pictures in Scandinavia, Finance Director for Dell Computers in the Netherlands and Denmark, and VP Finance for Skandia America in New York.
Head of Administration
Charlie started his career in Film & Television production, working on a range of feature films and television shows in both the US and UK, before following a passion for music and joining PRS for Music’s Copyright Department where he worked on several projects including the set-up of the International Copyright Enterprise (ICE) Services Pan-European Licensing team. From there he moved to Kobalt Music Publishing where he oversaw operations in parts of the Middle East & Asia as well as working on a wide variety of projects including the Global Repertoire Database. Charlie joined AMRA in 2014 where he has been instrumental in the development of AMRA’s digital, copyright and royalties operations.
Head of Legal
& Global Digital Licensing
Honey has several years of music and media legal and business affairs experience, having qualified at the Warner Music Group. Honey was Head of Legal & Business Affairs at Warner/Chappell Music Publishing for 10 years, and was then Director of Legal & Business Affairs at BMG Rights. Most recently, Honey has been a freelance Media Business Affairs Consultant, working with a wide range of media businesses, from majors like Universal Music and (what was) EMI Records, to larger independents like Imagem Music, to smaller companies, like Perfect Songs, and even consulted for AMRA for a few months, back when it was first set up. In the last few years, Honey has also been involved with the development of emerging music markets, with a particular emphasis on West Africa, working with both labels and publishers, as well as collecting societies in the region.
AMRA’s mission is to set a new industry standard by further enhancing services to rights owners and establishing what we believe will be the most transparent and effective musical rights society anywhere for global digital royalty administration and collections.
We have been working with PwC LLP to assess how the new AMRA services should be delivered within the wider Kobalt Music Group prior to launch. This is to ensure that all stakeholders can have complete confidence in the continued quality, integrity and transparency of our services, and to address any potential conflict of interest questions.
This analysis has been broad, detailed and robust, and represents a significant investment in our services. It reflects the value that we place on all stakeholders trusting us with their business and with their data.
PwC’s analysis identified key business separation recommendations which have helped us put in place appropriate processes and controls to protect AMRA sensitive data and tools from unauthorized access by the wider Kobalt Group.
PwC will review the progress that we have made in implementing these recommendations and will produce a report outlining their findings which will be made available to relevant parties on request.
This website is owned and operated by, or on behalf of, American Music Rights Association, Inc (“we”, “us” or “AMRA”).We a Florida registered corporation and our registered office is at 2100 Ponce de Leon, Coral Gables, FL 33134, USA. “Kobalt Group” shall mean any subsidiary of Kobalt Music Group including AMRA.
Information we collect from you
We collect the following information about you:
- details of your visits to the website and the resources that you access;
- technical information from your computer or mobile device;
- information you supply if you report a problem with the website to us; and
- records of any correspondence if you contact us.
How we use your information
We may use any information about you:
- to enable you to have full access to the website;
- to contact you when you have requested us to do so, including where required to respond to any reported problems concerning the website;
- to produce anonymous reports, statistics and analysis of the types of users who access the website;
- to create your Kobalt account and identify you when you sign-in to your account in accordance with your agreement with us;
- for marketing purposes, including re-targeting, in conjunction with third party websites and advertising networks. This is based on your communication preferences;
- to contact you for your opinions on the website;
- to administer and, for our legitimate interests, to improve the website.
When we share your information
We may share your personal information:
- with any third party to whom disclosure is necessary to enable us to provide you with any services which you have requested or which are necessary to support the website, including but not limited to data processors such as web hosting companies, and other third parties such as Google and Facebook, who may serve tailored and personalised advertisements on you based on your activity, preferences and technical information we collect, including by way of cookies and similar tracking technologies such as pixel tags (see Cookies sections below);
- where required to do so by court order or where we are under a duty to disclose or share your information in order to comply with (and/or where we believe we are under a duty to comply with) any legal obligation;
- to any company or prospective buyer of all or substantially all of AMRA’s assets in connection with the sale or transfer of those assets to any prospective buyer.
We may transfer your personal information to one or more countries outside the UK and the European Economic Area (EEA), where we (or other companies within the Kobalt Group) or our service providers maintain operations. You understand that if your personal information is disclosed to third parties outside the EEA those parties may be based in territories that may not have equivalent data protection laws and may not be subject to an adequacy decision by the European Commission (EC). We will attempt to ensure that your data is held safely in such circumstances.
The servers used to process your personal information collected from this website are in the UK, however we collect data from wherever users are situated. The information that we collect may therefore be transferred to the UK from any other country in which you may be located.
Where we transfer personal information we will seek to take account of any applicable statutory obligations relevant to personal information transfers. In the case of transfers out of the EEA, we will, in the absence of an EC adequacy decision relevant to the destination country, seek to rely on appropriate safeguards such as a valid Privacy Shield certified US recipient or enter into appropriate EC approved standard contractual clauses (see http://ec.europa.eu/justice/data-protection/international-transfers/transfer/index_en.htm).
Security and data retention
We take reasonable steps, including physical, technical and organisational measures, to protect your personal information from unauthorised access and against unlawful processing, accidental loss, destruction and damage. Unfortunately, transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information submitted to us and any transmission is at your own risk.
Your personal information will be retained by AMRA for the duration of your account and may be retained for a period after this time as necessary and relevant to our legitimate operations, our terms of agreement with you and in accordance with applicable legal obligations. This may include retention necessary to meet our tax reporting requirements as well as time required to enforce the relevant terms of agreement or to identify, issue or resolve legal proceedings.
We may retain a record of your stated objection to the processing of your data, for the sole legitimate purpose of ensuring that we can continue to respect your wishes and not contact you further, during the term of your objection.
Your choices and rights
You have options and choices over how we use your personal information. You may have the right under applicable laws to ask for details of the personal information we hold about you, or to amend, limit or delete your personal information. You may also have the right to object to further processing under certain circumstances.
We also respect the rights you may have under applicable laws to receive that information in a commonly used electronic format (or ask for this information to be provided in that format to a third party where feasible).
- By email at: firstname.lastname@example.org
- By writing to us, for the attention of our Data Protection Officer, Honey Onile-Ere, at: AMRA, The River Building, 1 Cousin Lane, London EC4R 3TE.
Please note that we may require you to verify your identity before allowing you to access your personal information.
If you remain unhappy with a response you receive from us, you can also refer the matter to your data protection supervisory authority: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.